We're going to collect [data on] usage of our tools to make our tools better.
- Kristan Singleton
How do we keep our contact information consistent across individuals and teams? How do we preserve our rich history while simulatenously building up the organization?
Kristan Singleton explores these and other questions with Justin Burniske, Senior IT Manager at fusionSpan, as part of the Non-profit Tech Podcast. The Non-profit Tech Podcast is dedicated to bringing you information via conversations with leaders in the technology field. These discussions are designed to share how technology can support your non-profit organization.
Kristan specifically discusses ERS' leveraged use of Salesforce in a non-profit environment. Salesforce is primarily a sales-oriented Custmer Relationship Management (CRM) tool, but Kristan addresses using the platform for contact management, improving ERS tools, and more. As part of Kristan's advice to other non-profits, he states that if you're going to take the leap switching from do-it-yourself structures to a technological tool, there may be opportunities for you to look at what can be done differently.